How can I encourage corporate blogging?

So after one of the IT Cheifs asked about blogs and wikis, I’ve been looking for more information about corporate use of these tools. How can a rather conservative egg, potato, and refridgerated goods distributer understand and then leverage the power of communicating through blogs to both employees and customers? I’ve run across a good article called “The Me2 Revolution” (thanks to Tech Memeorandum) which talks about this very issue quite nicely. I recommend reading this article, as it describes a new growing perception in readers today.

[Update]
Corrected the link to the article.

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4 Responses to How can I encourage corporate blogging?

  1. Dave says:

    The link isn’t working for me.

  2. […] You know, I never intended to have more than a follow-up to this topic (How can I encourage corporate blogging? on my old blog, and Corporate Blogging – Part II), but it has become a topic of interest to me.  There are times at work when I believe that new ideas are simply “lost in the fog” so to speak.  There were a couple of good posts on the topic of risk aversion several weeks ago by Robert Scoble and Kathy Sierra, in both corporate environments and personal lives. […]

  3. Idetrorce says:

    very interesting, but I don’t agree with you
    Idetrorce

  4. […] know, I never intended to have more than a follow-up to this topic (How can I encourage corporate blogging? on my old blog, and Corporate Blogging – Part II), but it has become a topic of interest to […]

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