So after one of the IT Cheifs asked about blogs and wikis, I’ve been looking for more information about corporate use of these tools. How can a rather conservative egg, potato, and refridgerated goods distributer understand and then leverage the power of communicating through blogs to both employees and customers? I’ve run across a good article called “The Me2 Revolution” (thanks to Tech Memeorandum) which talks about this very issue quite nicely. I recommend reading this article, as it describes a new growing perception in readers today.
[Update]
Corrected the link to the article.
January 28, 2006 at 5:06 pm
The link isn’t working for me.
April 18, 2006 at 9:52 pm
[...] You know, I never intended to have more than a follow-up to this topic (How can I encourage corporate blogging? on my old blog, and Corporate Blogging – Part II), but it has become a topic of interest to me. There are times at work when I believe that new ideas are simply “lost in the fog” so to speak. There were a couple of good posts on the topic of risk aversion several weeks ago by Robert Scoble and Kathy Sierra, in both corporate environments and personal lives. [...]
December 15, 2007 at 9:56 pm
very interesting, but I don’t agree with you
Idetrorce